CASE STUDY

Apex FinTech Mobile Experience

Redesigning personal wealth management for 2M+ active daily digital banking users.

The Challenge

The client’s legacy app suffered from high drop-off during onboarding and complex fund transfer screens. Our objective was to decrease onboarding time by 50% while elevating security confidence.

The Solution

We introduced biometric quick-login, a unified balance graph, and an intuitive 2-tap payment flow. Micro-interactions and haptic feedback were designed natively for iOS and Android.

The Result & Impact

Within 90 days of release, onboarding completion rose by 42% and App Store ratings improved from 3.8 to 4.9 stars across 120,000 reviews.

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